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Insights from those who live it.
Karl Rutterford
Tesco | dunnhumby | YuMove
Nikki Akers-Wiles
Tesco | L'Oreal | Ocado
The biggest unlock for me in ecommerce wasn’t a tactic, it was getting comfortable with constantly...
John Oberlin-Harris
Tesco.com | Bark.com
I'd have to talk about the impact of AI.
From Google testing AI overviews, with paid versions likely to follow to...
Founder Story.
Hey, I’m Karl
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After finding myself in-between roles, I started speaking to people working in ecommerce; marketers, boards, founders - all doing their best in the middle of chaos.
Everyone was wearing so may hats, drowning in reports and still being asked for more. In a noisy, unpredictable ecom market, it felt like no one had real clarity - just more pressure and less time.
I didn’t set out to build a business. I just started listening. The more I spoke with people, the clearer it got: "we need a space where leaders can share what’s working, and those trying to learn can actually get support".
ecomunlocked is that space - shaped by real conversations, and built to serve the people living it every day.
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Read more here